Creating shared value
One of the major ideas Andreas shared in his presentation was the concept of "creating shared value". Michael Porter is the business guru behind this theory. Learn more about it below.
- Creating shared valueWatch the video here. Read the complete article below.
- The big idea: Creating shared valueSource: Harvard Business Review
Books in the library
An Andreas Souvaliotis recommended read, this book is on order for the Cummings Library. The authors "teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to."
Andreas Souvaliotis
- Loyalty One case studiesSee bottom right for the case studies Andreas mentioned in his presentation.
- Airmiles flies green with "My Planet"
Source: Strategy - A world-first, created right here in Ontario: Points incentives for good behaviour!
- Harnessing points to promote change Source: Calgary Herald
- A rewarding way to influence greener choices Source: Toronto Star
- Forbes' 30 top social entrepreneurs
- Cause & effects: Social enterprise makes business work for the common good Source: National Post
- Save the world inc. Source: Globe and Mail
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